#Messaging And Storytelling

Print Marketing Success Stories: The Top 5 Brands That Nailed It

Print marketing may seem like a thing of the past in our digital age, but there are still brands out there that have found incredible success through this traditional form of advertising. These brands have managed to capture the attention of their target audience and drive impressive results through their print marketing campaigns. If you’re looking for inspiration and proof that print marketing can still be effective, then you’re in the right place.

In this article, we will explore the top 5 brands that have truly nailed print marketing. These brands have demonstrated creativity, innovation, and a deep understanding of their audience to create memorable and impactful print campaigns. From luxury fashion houses to fast-food chains, these success stories will show you just how powerful print marketing can be when done right.

Success Story 1: Harley Davidson

Harley Davidson has undeniably nailed their print marketing strategy by taking a unique and unconventional approach. Rather than solely focusing on selling motorcycles, they have successfully created a sense of community and belonging among their customers.

Harley Davidson’s marketing approach goes beyond showcasing their products; it encompasses an entire lifestyle. They understand that their customers aren’t just buying motorcycles; they are buying into a culture and a way of life. By tapping into this insight, Harley Davidson effectively sells the experience and emotions associated with their brand.

Print ads from Harley Davidson often feature rugged and adventurous individuals, emphasizing the freedom and thrill that comes with riding their motorcycles. They don’t just sell bikes; they sell the feeling of freedom on the open road, the camaraderie of group rides, and the sense of belonging to a tight-knit community of enthusiasts.

Success Story 2: Leo Burnett

Leo Burnett, an advertising agency, has achieved great success through their innovative and engaging campaigns. One notable aspect of their success story is their effective use of user-generated content and social media platforms.

Leo Burnett understands the power of harnessing the creativity and enthusiasm of their audience. By encouraging users to create and submit their own content related to their brands, they are able to generate authentic and relatable content that resonates with their target audience. This not only increases brand awareness but also encourages user participation and engagement.

Social media platforms play a vital role in Leo Burnett’s success. They leverage these platforms to amplify their campaigns and reach a wider audience. By creating engaging and shareable content, they are able to tap into the organic reach of social media and maximize the impact of their campaigns.

Leo Burnett’s marketing campaigns and advertising strategies are known for their focus on customer experience. They prioritize creating meaningful and memorable experiences for their audience, whether it’s through interactive installations, immersive events, or personalized messaging. By prioritizing the customer and their experience, they are able to create a deeper connection with their audience and drive better results.

Success Story 3: Burger King

Burger King is a brand that has truly nailed it when it comes to print ad campaigns. They have perfected the art of cleverly playing with visual illusions to attract attention and engage viewers in a unique and creative way.

Their print ads are designed to grab your attention from the moment you set eyes on them. One example is their “meaty trick” ad, which features a seemingly normal burger until you look closer and realize that it’s made entirely of vegetables. This visual illusion not only sparks curiosity but also conveys a powerful message about Burger King’s commitment to offering vegetarian options.

Another notable example is their “flame grilled” ad, where they use a simple image of a burger patty to create the illusion of flames. This attention-grabbing technique not only showcases their flame-grilling process but also adds an element of excitement and intrigue to the ad.

Burger King’s print ad campaigns are a testament to their innovative and creative approach to marketing. By utilizing visual illusions, they are able to capture the viewer’s attention and create a memorable experience that sticks with them long after they’ve seen the ad. This unique approach sets them apart from their competitors and demonstrates their commitment to delivering engaging and impactful advertising campaigns.

Success Story 4: Energy Drink

Red Bull is an energy drink brand that stands out as a remarkable success story in the marketing world. Their relentless and innovative marketing strategies have propelled them to become the leader in the energy drink market.

One of the key factors that contributed to Red Bull’s success was their unique approach to marketing. Instead of relying solely on traditional advertising channels, they focused on creating a lifestyle brand that targeted adventure enthusiasts and adventure lovers. By associating their product with extreme sports and adrenaline-fueled activities, Red Bull was able to establish a strong and loyal customer base.

Their advertising campaigns were nothing short of extraordinary. Red Bull’s memorable campaigns included sponsoring extreme sports events and creating thrilling and engaging ad campaigns that resonated with their target audience. By utilizing user-generated content on social media platforms, Red Bull encouraged their customers to share their experiences while consuming their product, further strengthening the brand’s image as a symbol of energy and excitement.

These strategies proved to be highly effective, as Red Bull’s sales skyrocketed. Their success can be attributed to their ability to connect with their target audience, offering not just an energy drink, but a way of life. Red Bull’s innovative and adventurous marketing strategies have undoubtedly set the bar high for other energy drink brands.

Success Story 5: Nike

Nike’s success story can be attributed to their innovative brand marketing strategy that transformed them into a lifestyle brand. Instead of simply promoting their products, Nike focused on storytelling to connect with their customers on a deeper level. They successfully crafted narratives that resonated with their target audience, inspiring them to push their limits and achieve greatness.

One of the key elements of Nike’s marketing strategy is their sponsorship of various sports teams and events. By aligning themselves with these affiliations, Nike not only gained exposure but also made consumers feel connected to the brand. Whether it’s sponsoring the Olympic Games or partnering with popular athletes like Michael Jordan, Nike’s association with sports has solidified their reputation as a reliable and trustworthy athletic brand.

Nike’s advertisements have always been ahead of the curve. In their World Cup 2018 ad, they tapped into the independent and creative spirit of the Gen Z audience by featuring young athletes from different countries creating their own football dreams. This resonated with the younger generation, who values individuality and self-expression. Nike’s ability to understand and capture the essence of their target audience has played a significant role in their continued success.


In conclusion, these top 5 brands have truly nailed it when it comes to print marketing. They have successfully utilized various print marketing techniques and strategies to create impactful and memorable campaigns that resonate with their target audience. From creative and eye-catching designs to clever copywriting and storytelling, these brands have demonstrated the power of print marketing in capturing attention, driving engagement, and ultimately achieving business success.